physicists against reality

At the end of 2016, we went to the VDNKh picketing to bring attention to the attitude towards Russian scientific achievements in our society.

fotorcreated

Why?

The whole of humanity just lost “the dream” at some point. We don’t want to invent anymore; we only want to consume. The world is overwhelmed with social networks and arguments, each day we lose a little bit more.

Too much negativity is aimed at our failed R&D. People just love the headlines like “blew up”, “didn’t take off”, “caught fire in the mine”.

Any popularization must be started with showing interest. Just think about it, all these rockets and planes were built by common people from ordinary families. And here we are saying that it’s difficult and choosing criticism as our comfort zone.

We want people to dream and invent once again, to have the desire to discover the world and fly into space.

Why VDNKh?

We want people to dream and invent once again, to have the desire to discover the world and fly into space.

Why placards?

We thought that a good slogan plus a real image in the right context is the best combination. A person is an object that catches the eye – and the main idea is to attract attention.

Why we don’t use scientific term?

We decided to skip the complicated terms that are not familiar to a mass reader. We took a word-play and common phrases as a basis.

It turned out to be something like the slogan of the day

Where it came from?

Obviously, a one-man picket is not something new. However, most of these pickets – if not all of them – relate to politics. In fact, these are “immediate demands” that can change from day to day. Our picket is about the reality – we are able to make the change, we don’t need the support from up above.

screenshot-nitrogenshow

Credits:

Photographer – Dmitry Penkov

Make-Up Artist – life

People on the picture:

ArtNauka team

Publications:

Life.ru,  TJournal.ru